Every month, Talent Propeller will be reviewing various types of media to share an honest and unbiased account of the best media options for recruiting candidates. This is media review #4: CareerOne
ABOUT THE MEDIA:
CareerOne is News Limited's national careers brand, appearing in over 130 metropolitan, regional and local papers and online. It has an audience of almost 1.3 million aspiring Australians searching for jobs every month. It offers a variety of flexible advertising opportunities, including display, location based advertising and sponsorship of e-newsletters and job alerts.
ABOUT THE CAMPAIGN – WHAT ADS WE RAN:
For this review, we ran the following campaigns:
Our Initial Findings:
HOW APPLICATIONS ARE RECEIVED:
Candidates can be directed to apply via an external link, or via an email address. CareerOne doesn’t make people set up an account to apply for a job.
QUANTITY OF CANDIDATES RECEIVED:
QUALITY OF CANDIDATES RECEIVED:
For the one role that received an applicant for (out of 159 candidates from other sources) we did not progress them any further, as they did not have any suitable skills.
WHAT WE LIKED:
WHAT WE DIDN’T LIKE:
5 years ago CareerOne delivered good candidates, but these days they have lost so much market share that paying for an ad is simply throwing your money away.